Website Promotion Services

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Our services are designed for small to medium sized businesses. Larger corporate clients should consider speaking to Hurricane Agency - one of the UK's leading internet marketing and PPC management companies.

There is no set of rules that can be followed to guarantee high search engine rankings but by making sure your website is up to scratch and employing a few tried and tested methods we can influence how much traffic your site receives and make sure your visitors find it easy to use your site once they get there.

Because every website is different, the importance of individual search engines and the relationships between them is ever-changing we do not offer off-the-shelf website promotion packages. Each case is treated individually having it's own tailored service. Contact our sales department for a quotation.

Website Health Check

How 'search engine ready' is your website? Is the HTML code properly formatted? Is the site structure, layout and content properly optimised for best performance? Our Website Health Check service provides all the answers. We look at all factors affecting your site's success including speed, accessibility, usability and search engine readiness. Search engine success has nothing to do with resubmitting your site and even the much misunderstood 'meta tags' play a very small part. Our report will cut through the myth and misinformation giving you a clear guide to what steps need to be taken to improve your site, including a quotation for our search engine optimisation technicians to carry out the suggested changes for you.

Keyword Research

The aim of the game is to increase the number of 'qualified' visitors to your site. These are people looking for your specific product or service and are the type of user most likely to convert into paying customers. Our Keyword Research service identifies what phrases these people are searching for in over 80% of the major UK search engines. The result is a hitlist of the most frequently used phrases that are relevant to your business which we can then use as a guide for optimising your website content. All too often companies make the mistake of trying to rank highly for specific phrases, just because their competition does, even though nobody searches for those phrases so they will never yield any traffic.

Pay-per-click Campaign Management

Get your site listed at the top of the major UK search engines (in the advertising or 'sponsored' sections) within a matter of days, including Google, AOL, MSN, Freeserve, Ask Jeeves and Altavista. This is possible thanks to the Pay-Per-Click services offered by Overture, Espotting and Google. An extremely flexible service that gives you complete control over what phrases your site can be found for. You set your own monthly budget and you only pay for referals to your website. We can also install software on your site to track the return on your investment (ROI), which can be when someone purchases a product or even if a new sales lead is generated by filling in your contact form.

Link Building

Improve the long term performance of your 'natural' listings i.e. those that appear in the normal search results rather than the advertising sections, by building on the number of high quality inbound links (other websites that have a hyperlink to yours) to your site. A carefully researched and highly effective service that uses only tried, tested and ethical methods. This IS NOT a 'link popularity' scheme, neither does it involve the use of 'Free For All' link pages or similar services.

The rule of thumb is the more high quality inbound links your site has the higher it will rank in Google.

See for yourself...
Compare how many sites link to your competitors' sites and your own by following these simple steps:

1. Go to www.google.com
2. Search for a phrase you want to rank highly for
3. Copy the website address of the site in the number 1 position and perform a new search with it:
   'link:www.copiedaddress.com'
   without the quotation marks.
4. In the top right and section of the page look for the text that looks something like this:
   Results 1 - 10 of about 200 linking to www.copiedaddress.com
   This shows you how many inbound links the www.copiedaddress.com website has.
5. Repeat this with your own site address and compare the number of sites linking to it.

Remember the more links you have the higher your site will rank, but only high quality links will have the desired effect. If you use 'link farms', 'Free For All link' pages or simply get links from low quality or irrelevant sites it can even have the opposite effect. We only get high quality links from the best sites.